Thursday, February 15, 2007

Jeep Patriot Comics


Here is the rare use of comics in advertising that doesn't use comics as a mere motif. Instead of the usual nostalgic Pow-Biff sound effects and big color dots, the people at Jeep actually made a comic that reflects the way comics look now. Then they built a racy Flash interface around it and invited our participation in determining where the story goes from here. Note that you can even view the pages in their penciled and inked-but-uncolored forms.

It's remarkable that Jeep presumes there are a lot of potential customers who are not just receptive to comics as a medium but interested in its creative process. The brave Comments and Submissions counters will tell the tale. It goes to show, not only the rising cultural currency of comics, but also your potential for landing similar gigs when you leave the good ol' Acad. As a rule, advertisers pay a lot better for comic-book art than comics publishers do, you know.

https://www.patriotadventure.com/

Thanks to Chuck for the link.

JH

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